Are you considering starting an online store or wondering which of main Shopify pricing plans or plan per transaction amount is right for your business? Understanding the different Shopify plans and their associated costs can be a game-changer for your business’s success. This comprehensive guide will walk you through the various pricing plans, compare transaction fees and credit card processing fees, and highlight additional Shopify costs, such as domain names, themes, apps, and POS hardware. Let’s dive in and find the perfect Shopify plan to make your business thrive!

Key Takeaways

  • Shopify offers five pricing plans to suit businesses of all sizes, with the potential to reduce transaction fees through Shopify Payments.
  • Analyze additional costs associated with running a Shopify store such as domain names, themes, apps and POS hardware.
  • Consider factors like size, product/service offerings and customer base when selecting the right plan for your business. Compare features & costs of alternatives like Wix or BigCommerce.

Understanding Shopify Pricing Plans

Shopify offers various pricing plans to cater to different business needs. Here’s a summary of the main plans:
  1. Basic Plan ($39 USD/mo):
    • For individuals & small businesses.
    • Everything you need to create your store, ship products, and process payments.
    • Monthly subscription price is $39.00 USD for 3 months.
    • Credit card rates: 2.9% + 30¢ USD online and 2.7% + 0¢ USD in person.
    • Features include basic reports, up to 1,000 inventory locations, up to 77% shipping discount, 2 staff accounts, and more.
  2. Starter ($5 USD/month for 3 months):
    • Sell products at events and through social media and messaging apps.
  3. Retail ($89 USD/month for 3 months):
    • Sell in-store with advanced staff, inventory, and loyalty features.
  4. Shopify Plus (Starting at $2,000 USD/month for 3 months):
    • Enterprise power for high-volume businesses  high sales volumes
    • Advanced security
    • Automation
    • Multi-currency selling
    • Checkout customization
    • APIs
    • Fulfillment
    • Capacity to manage 10 stores from one account
    • Capacity to manage 20 Shopify POS Pro locations

    If your business operates at a large scale, the Shopify Plus Plan can provide the robust solutions you need to manage and grow your enterprise.

    Comparing Transaction Fees and Credit Card Processing Fees

    Grasping the differences between transaction fees and credit card processing fees is key in processing payments for your online store. Transaction fees are charged on each transaction completed using third-party payment service providers, while credit card processing fees are paid to charge transaction fees made by merchants to their payment processor for collecting payment from a customer’s bank and depositing it into their own bank.

    Shopify Payments, the platform’s in-house payment gateway, offers lower transaction fees and credit card processing fees compared to third-party payment providers. By using Shopify Payments, you can minimize your fees and keep more of your hard-earned revenue.

    Opting for a third-party payment provider may result in extra transaction fees and increased credit card processing fees. Comparing the costs and features of various payment providers is a critical step in selecting the optimal solution for your business.

    Shopify Payments

    Shopify Payments is an in-house payment gateway that allows merchants to securely process payments and deposit them directly into their bank account. By using Shopify Payments, merchants can enjoy lower transaction fees and credit card processing fees compared to third-party payment providers. To take advantage of these benefits, it’s recommended to use Shopify Payments for your online store.

    For instance, the Basic Shopify plan charges Shopify fees, which include a transaction fee of 2.9% plus $0.30 per transaction for online credit card transactions and 2.7% for in-person transactions when using Shopify Payments. By opting for Shopify Payments, you can save on fees and maximize your profits from online purchases without shopify fees.

    Third-Party Payment Providers

    While Shopify Payments offers competitive rates, some merchants may prefer to make use shopify payments for credit card rates use third-party payment providers, such as PayPal or Stripe. These providers may have additional transaction fees and higher credit card processing fees compared to Shopify Payments.

    For example, using a different payment processor on the Basic Shopify plan would incur additional transaction fee over the provider’s credit card and in-person processing rates, in addition to a 2% charge of the total cost of each shopify transaction fees as charged by Shopify. It’s essential to weigh the costs and benefits of third-party payment providers to ensure you’re making the best choice for your business.

    Analyzing Additional Shopify Costs

    Beyond the pricing plans, there are additional costs associated with running a Shopify store. These costs include:

    • Domain names
    • Themes
    • Apps
    • POS hardware

    All of these can impact your overall expenses and profitability.

    The subsequent sections will delve into these additional costs, providing you a comprehensive insight into the potential expenses associated with managing a Shopify store.

    Domain Names

    A person choosing a store name and domain for their Shopify store

    A domain name is an essential component of your online presence, as it serves as your website’s unique address and helps to establish your brand identity. Domain names can be purchased through Shopify or other domain name name registrars, with prices starting at $11 per year. Keep in mind that investing in a professional domain name is crucial for creating a credible and professional image for your online store.


    Shopify offers a variety of free and premium themes to help your store stand out and create a visually appealing shopping experience for your customers. While the platform provides some free themes, premium themes can range from $140 to $180.

    Investing in a premium theme can enhance your store’s appearance, improve user experience, and ultimately contribute to increased sales.

    Shopify Apps

    Shopify Apps are third-party applications that can be integrated into your store to extend its functionality and capabilities. With over 8,000 apps available in the Shopify App Store, there’s an app for almost every business need, such as marketing, sales, inventory management, and customer support. To fully take advantage of these features, it’s essential to use Shopify for your online store.

    While many apps offer a free trial versions, some may require additional payment for premium features.

    Be sure to factor in the costs of any apps you plan to use when calculating your overall Shopify expenses per transaction.

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    Shopify POS Hardware

    For businesses that also sell in-person, Shopify point of sale (POS) hardware is necessary to process customer payments and manage in-store sales. POS hardware includes devices such as:

    • POS terminals
    • Card readers
    • Cash drawers
    • Barcode scanners
    • Receipt printers

    Shopify offers a range of supported POS hardware kits and individual devices that can be purchased separately from shopify plus the Shopify Hardware Store or authorized resellers. Be sure to include the cost of any necessary POS hardware in your overall Shopify budget.

    Shopify Discounts and Free Trials

    Shopify offers discounts for merchants who commit to annual, biannual, and three-year plans, with savings of up to 25% for annual plans, 10% for biannual plans, per month for 3 months and 30% per month for three-year plans. If you’re unsure whether Shopify is the right platform for your business, you can also take advantage of their 14-day free trial, which allows you to test the platform’s features and functionality without any initial cost.

    Exploring discounts and free trials aids in making a well-informed decision about the Shopify plan that best aligns with your business needs and budget.

    Successful Shopify Store Examples

    Seeking inspiration? Consider these successful Shopify app store for examples that demonstrate the platform’s potential. Notable Shopify stores include:

    • Jeffree Star Cosmetics
    • Fashion Nova
    • Manitobah Mukluks
    • Give Me Tap!
    • BLK & Bold
    • Allbirds
    • Gymshark
    • Petal & Pup
    • Emma Bridgewater
    • Pura Vida
    • HiSmile
    • Beast Mode
    • Houseplant
    • Urbana Sacs
    • Staples
    • Happiness Abscissa

    These examples highlight the diverse range of businesses and industries that can thrive on a Shopify website, and they demonstrate the capabilities of the platform in constructing successful online stores.

    Tips for Choosing the Right Shopify Plan

    To select the ideal Shopify plan for your business, it’s vital to consider factors like your business needs, financial capacity, and potential for scalability. Take the time to assess the size of your business, the products or services you offer, your customer base, and your website traffic to determine which shopify basic plan will best meet your needs.

    Additionally, when choosing a plan for your business, consider the following:

    • Weigh the costs of the plan and any additional features, such as premium themes or apps, against your budget.
    • Utilize free trials and discounts to test the platform and make an informed decision about which plan is most suitable for your business.
    • Don’t forget to consider the quality of technical support and customer reviews when making your decision.

    Shopify Alternatives

    Although Shopify is a well-known eCommerce platform, it’s important to explore alternatives to use shopify for free ascertain the best solution for your business. Some notable Shopify alternatives include Wix, Squarespace, and BigCommerce, each offering different features, pricing, and suitability for various types of businesses.

    For instance, BigCommerce provides unlimited products, unlimited storage, and no transaction fees, making it an attractive option for larger businesses. Squarespace, on the other hand, offers more cost-effective pricing options, with monthly eCommerce plans ranging from $27 to $49, making it a suitable choice for smaller businesses. By comparing the features and costs of Shopify alternatives, you can make a well-informed decision about the best eCommerce platform for your business needs.


    In conclusion, understanding Shopify pricing plans and additional costs is crucial for making informed decisions about your online store. By considering factors such as your business requirements, budget, and growth potential, you can choose the right shopify advanced plan to maximize your store’s success. Don’t forget to explore Shopify alternatives and take advantage of free trials and discounts to ensure you’re making the best choice for your business. With the right shopify pricing plan and resources in place, your online store can thrive and reach new heights!

    Frequently Asked Questions

    How much does Shopify really cost?

    Shopify’s Basic plan costs $29 per month and comes with a 2.9% + $0.30 fee for online purchases, a 2.7% fee for physical purchases, and a 2.4-2.9% fee for Shopify Payments. Advanced plans range from $79 to $299 per month.

    How much is the Shopify starter plan?

    The Shopify Starter Plan costs just $ 1 per month or $5 per month – a simple and affordable way to get shopify basic add ecommerce functionality to your website or to sell on social media.

    Is Shopify really profitable?

    Yes, Shopify is profitable; 81% of merchants are reported to be profitable after two years, with an average annual revenue of $155 2,000 per month. It is the right time to invest in Shopify development services for a secure and exciting e-commerce venture.

    What are the main differences between the Basic Shopify Plan and the Advanced Shopify Plan?

    The Basic Shopify Plan is tailored to small businesses starting out, while the Advanced Shopify Plan is designed for high-volume merchants. Key differences include features, reporting capabilities, transaction fees, and pricing.

    Can I avoid transaction fees on Shopify?

    Yes, you can avoid transaction fees on Shopify websites by using Shopify Payments as your payment gateway.

    Is Etsy cheaper than Shopify?

    Etsy and Shopify have different pricing structures. Etsy charges listing fees, transaction fees, and payment processing fees. Additionally, Etsy collects state sales tax on some orders for certain states. Shopify, on the other hand, has monthly subscription plans with varying features. The cost-effectiveness of each platform depends on the volume of sales, the features you need, and other specific business requirements. It’s essential to consider both platforms’ fees and features to determine which is more cost-effective for your business.

    How much does Shopify starter plan cost?

    Shopify’s Starter plan costs $5 USD per month for 3 months. This plan allows sellers to sell products at events and through social media and messaging apps.

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    Is Shopify shipping worth it?

    Shopify Shipping offers competitive shipping rates from carriers like DHL Express, UPS, and USPS. Sellers can get discounts of up to 77% on shipping, access to features like USPS Priority Mail Cubic® pricing, and included shipping insurance for eligible Shopify Shipping labels. Whether it’s worth it or not depends on your shipping volume, the carriers you prefer, and the specific needs of your business. Many sellers find value in the discounted rates and integrated shipping features that Shopify provides.