Are you dreaming of launching your own online store but don’t know where to start? Look no further! Shopify website builder an online store builder, a popular e-commerce platform, offers you everything you need to get started and build a stunning online store, step by step. Let’s dive into the world of Shopify and discover how you can get started and create a successful online store in just nine steps! Get ready to embark on an exciting journey that will elevate your business to new heights!

Key Takeaways

  • Explore Shopify’s comprehensive ecosystem to create the perfect online store.
  • Sign up for a free 14-day trial and customize your store with mobile responsive themes, apps & more.
  • Launch & promote your shop using marketing tools, customer relationships & data-driven decisions!

Understanding Shopify Website Builder

how to set up shopify store

Shopify’s ecommerce website and store builder offers an incredible array of customizable, mobile-responsive themes and 24/7 live support to help you craft the perfect online store. As a top online store builder does, it goes beyond just creating a website; the Shopify website builder has an entire ecosystem designed to help you succeed, whether you’re selling products online or running a brick and mortar store.

The Shopify App Store brings a wealth of exciting possibilities to your online store, with over 7,000 apps available for download, spanning across 12 different categories that can enhance your website’s functionality. Some examples of apps available in the app store include:

  • Marketing tools
  • Inventory management
  • Customer support
  • Shipping and fulfillment
  • Analytics and Reporting

These apps cater to your every need, ensuring your store remains competitive and efficient.

To make your online store even more unique, just pick a theme from a few Shopify themes here. Shopify offers a vast library of over 100 free and paid themes, designed by renowned designers like Happy Cog, Clearleft, and Pixel Union. With so many themes to choose from, you’re bound to find one that perfectly suits your brand identity and desired features.

Why wait any longer? Start your journey with Shopify by signing up for a free trial. This free trial allows you to explore the platform, build your online store, and test its features before committing to a paid plan.

Now, let’s proceed to the next phase of your Shopify journey!

Signing Up for a Free Trial

Shopify Websites

Getting started with Shopify is a breeze. Simply follow these steps:

  1. Head to their website and click the “Start free trial” button.
  2. Provide your email address, a secure password, and your desired store name.
  3. The store name you choose will become your primary domain, so make sure it’s a perfect fit for your brand.

During the 14-day free trial, you’ll have full access to Shopify’s features and functionality without any commitment. This allows you to explore the platform, customize your online store, and even add products, all without needing a credit card.

Once you’ve signed up to use Shopify, you can start building your website using the start menu located in the Shopify dashboard. Make sure to explore all the customization options available, and don’t forget to take advantage of the free 1-on-1 training and helpful YouTube tutorials in the Help Center.

At the conclusion of your free trial, you’ll be well-versed in the platform’s functionalities, enabling you to determine if Shopify aligns with your business objectives. If you decide to continue, the next step is selecting the right pricing plan to suit your needs.

Selecting the Right Pricing Plan

Shopify offers three pricing plans: Basic Shopify, Shopify, and Advanced Shopify, catering to various business needs. To choose the right plan, consider factors like transaction fees, shipping discounts, and reporting capabilities.

The Basic Shopify plan is perfect for small businesses, with a transaction fee of 2.9% + 30 USD when using Shopify Payments, and 2% + payment gateway fee when using third-party providers. Upgrading to the regular Shopify plan at $79.00 per month grants you access to professional reports and lower transaction fees.

Alternatively, the Advanced Shopify plan is suited for sizable businesses in need of comprehensive features like third-party shipping rate computation at checkout and reduced transaction fees. Ensure you weigh the features and costs of each plan to make the best decision for your small business.

No matter which plan you choose, remember that you can always upgrade or downgrade as your business grows and evolves. Once you’ve selected a plan, it’s time to customize your store’s theme to match your brand identity.

Customizing Your Store’s Theme

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Shopify store dashboard open on the screen

Creating a visually appealing online shopping cart experience is essential for your store’s success. Thankfully, Shopify’s theme library offers a wide array of themes to choose from, ensuring your store stands out from the rest.

Upon selecting a theme that resonates with your business, initiate the personalization process by clicking on ‘Customize’. You can edit page sections, add more, change the color scheme, add, and even update fonts to create a unique look and feel for your store.

Customizing your theme is just the beginning. You can also add your own logo, favicon, and social media buttons to further strengthen your brand identity. Remember, you can always update the visual details later on if needed.

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With your shopify theme now customized and your store looking polished, it’s time to enhance its functionality by adding essential apps from the Shopify app store.

Adding Essential Apps

Hosting more than 8,000 third-party applications, Shopify’s app store is geared to elevate your store’s performance. From inventory management to marketing tools, the app store ensures your store remains competitive and efficient. To find the perfect app, utilize filters and search by category. Browse through the app store and consider adding essential apps to enhance your store’s functionality, such as email marketing tools, social media integration, and even loyalty programs.

One of the best things about the Shopify app store is its flexibility. As your business grows and evolves, you can add or replace apps to suit your changing needs. Don’t be afraid to experiment and try new apps to help you find the best combination that works for your store.

With your essential apps added, it’s time to personalize your online store by customizing themes, pages online stores, and domain name domains.

Personalizing Your Online Store

Shopify facilitates a smooth process for personalizing your online store! You can find all the customization options you need in Sales Channels > Customize > Online Store in the left navigation menu. Take your time to explore each of these options:

  • Themes
  • Pages
  • Domains
  • Navigation
  • Checkout
  • Blog posts
  • Collections
  • Products
  • Discounts
  • Apps

Adding unique and engaging content to your store and product pages is essential for its success. Consider adding an “About Us” and “Contact” section to establish a connection with your customers and showcase your brand story.

Don’t forget to optimize your store’s domain name and SEO settings to improve its visibility on search engines. This will help drive more organic traffic to your online store and ultimately increase sales. Remember, your domain name and website or domain name also plays a crucial role in your store’s online presence, so choose wisely.

With your online store personalized and optimized, the next step in building an online store is to manage and sell your products and collections efficiently.

Managing Products and Collections

To populate your Shopify store with products, follow these steps:

  1. Navigate to the ‘Products’ section in the left menu.
  2. Select the ‘Add product’ button.
  3. You can add each product individually or upload them in bulk if you have a large inventory.

Make your products stand out to sell your products by:

  • Adding a title
  • Writing a description
  • Specifying the product type
  • Setting a price
  • Including high-quality images

This will provide an informative and inspiring experience for your shoppers, guiding them through the buying process.

Organize your products into custom collections to improve your store’s organization and make it easier for customers to find and purchase items. You can create collections based on product type, price, or even seasonal promotions.

With your products and collections efficiently managed, it’s time to set up payment and shipping options for a seamless checkout experience.

Setting Up Payment and Shipping Options

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A screenshot of the Shopify mobile app displaying the step-by-step process of how to set up shopify store

Shopify extends a range of payment alternatives for your e commerce or store, encompassing Shopify Payments, PayPal, and other external customer service providers. By offering multiple payment options, you can cater to your customers’ preferences, ensuring a smooth and convenient checkout experience.

In addition to payment options, Shopify also provides a range of shipping options to help you grow your business. Manage shipping rates, locations, and shipping labels all from the same platform, and partner with trusted shipping companies like DHL and UPS for reliable delivery.

Keep in mind that transaction fees apply when using third-party payment gateways on Shopify. Fees range from 0.5% to 2%, depending on your chosen plan. This should be considered when setting up your store’s payment options.

With payment and shipping options configured, your point of sale is almost ready for launch! Now, let’s focus on promoting your point of sale product page the store and attracting customers.

Launching and Promoting Your Store

Prior to launching your ecommerce store, it is imperative to establish marketing campaigns aimed at drawing in customers and boosting sales by adding products. Shopify offers a range of marketing tools, including ads, email campaigns, and social media promotion. Don’t forget to optimize your store’s SEO settings to improve its visibility on the search engine top engines and drive organic traffic.

Engage with your customers through email marketing and social media to build lasting relationships and encourage repeat business. Shopify has its own email marketing solution which enables you to send custom emails to potential customers. This way in real time, you can reach out to more and more people..

Monitor and analyze your store’s performance regularly to make data-driven decisions and improve your online presence. Use tools like Google Analytics and Shopify’s native analytics to gain insights into customer behavior and identify areas for improvement.

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Lastly, don’t forget to run a test order before launching your store to ensure a seamless shopping experience for your customers and identify any errors or overlooked details. With everything set up and ready to go, it’s time to launch your store and start selling!

Evaluating Alternatives to Shopify

Even though using Shopify alone is a favored option for developing an online store, it’s worth exploring other alternatives that might align better with your requirements. Platforms like Wix, Squarespace, and Weebly offer different features, capabilities, and pricing structures, catering to various business preferences.

Wix is known for its user-friendly website builder and extensive customization options, making it an excellent choice for those looking for more design flexibility. Squarespace, on the other hand, offers beautiful templates and powerful, ecommerce and-commerce features, perfect for businesses that prioritize aesthetics and user experience.

Weebly is another alternative, providing an easy-to-use website builder and affordable pricing plans. It’s an ideal option for small businesses on a tight budget or those just starting with e-commerce and looking for the best of website builders for their website builders.

Each platform has its pros and cons, so it’s crucial to evaluate your business needs and preferences before making a decision. Keep in mind that no matter which platform you choose, the key to success selling online, lies in your dedication and efforts to create an engaging and successful online store.


In conclusion, Shopify offers a comprehensive solution for building an online store and launching a successful online store. From choosing the right pricing plan to customizing your store’s theme and adding essential apps, Shopify provides the necessary tools and features to create a unique and engaging shopping experience for your customers.

Launching and promoting your store is crucial for driving sales and growing your business. Utilize the marketing tools provided by Shopify, and continuously monitor your store’s performance to make data-driven decisions and improve your online presence.

While Shopify is a popular choice, it’s essential to consider alternatives like Wix, Squarespace, and Weebly to ensure you choose the best website and the platform that best suits your needs. Remember, the key to success lies in your dedication and efforts to both build a website into an engaging and thriving online store.

Frequently Asked Questions

How much does it cost to build a Shopify website?

Building a basic Shopify website can cost between $5,000 and $10,000, depending on the professional services and features you may want included. Such features include website hosting and professionally written content.

Can I build my own website with Shopify?

Yes, you can build your own website with the Shopify store! Shopify stores are easy to set up and don’t require technical knowledge. It only takes under an hour to get it running and costs as little as $29 a month. Shopify also offers reliable web hosting,, tools, apps, stock photos, and more to help create and manage your website.

Is Shopify a good website builder?

Shopify is a reliable ecommerce website builder, designed for users without extensive technical skills. Its feature-rich platform, easy-to-use interface, flexible templates, mobile responsiveness, app integrations, scalability and SEO tools make it an excellent choice for businesses of any size.

Can I hire someone to build my Shopify website?

Yes, you can easily hire an experienced Shopify expert or Partner to create and design your store for you. Take advantage of their expertise and get your Shopify website up and running quickly.

What is the duration of Shopify’s free trial?

Experience Shopify risk-free with its 14-day free trial and explore the platform without any commitment.